Tutoring rates should account for prep and follow-up, not just live teaching time. A one-hour session often becomes 1.3-1.8 hours after you include lesson planning, assignment review, messaging, and rescheduling, which is why a tutor charging $35 per session can end up below minimum wage in practice. Calculate your floor using total instructional time, then decide whether the market supports private, small-group, or packaged pricing.
Subject matter changes the ceiling quickly. General elementary support may sit around $30-$50 per hour, while SAT or ACT prep, college STEM tutoring, language instruction, and professional certification coaching can support $75-$150 or more. If your expertise improves exam scores, admissions odds, or licensure outcomes, you should price for that result rather than for generic homework help.
Policies protect margin in education work because cancellations and seasonality are common. A 24-hour cancellation window, prepaid packages, and a clear policy for no-shows can stabilize revenue far more than constantly filling one-off sessions. Many tutors also smooth the calendar by mixing private sessions with group workshops or recorded resources during slower summer months.