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Find the right hourly rate for freelance copywriting based on your income targets and working style.
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Great copy drives revenue, but many copywriters undersell themselves. Whether you write landing pages, email sequences, or blog content, this calculator helps you price your work so it's sustainable. It's prefilled for a mid-career copywriter — adjust to fit your niche and experience level.
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Freelance copywriters in the US typically charge $50–$150/hour. Content writers and blog writers tend to be on the lower end ($40–$80), while direct-response copywriters, UX writers, and sales page specialists charge $100–$250+.
Per-word pricing ($0.10–$1.00/word) is common for content writing but undervalues strategic work. For higher-value copy (sales pages, email funnels), per-project pricing based on your hourly rate is more profitable. Know your hourly rate first, then estimate projects from there.
Typical expenses include grammar/editing tools (Grammarly, Hemingway), SEO tools (Ahrefs, Surfer), project management software, AI writing assistants, and professional development courses. Budget $2,000–$5,000/year.
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Disclaimer
This calculator provides estimates for planning purposes only. Your actual tax obligations and expenses depend on your jurisdiction, deductions, and individual circumstances. Consult a tax professional for personalized advice.