Smart calculators for independent professionals
Find the right rate for freelance social media management based on your target income and workload.
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Social media management is often underpriced because the work looks 'easy' from the outside. In reality, you're doing content strategy, copywriting, design, community management, and analytics — for multiple clients. This calculator helps you set rates that reflect the full scope of what you do.
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Freelance social media managers typically charge $50–$150/hour, or $1,500–$5,000/month per client for a standard retainer. Rates depend on platforms managed, posting frequency, and whether you're also handling paid ads and content creation.
Most solo social media managers effectively handle 4–8 clients. At 10–15 hours per client per month (strategy, content creation, posting, engagement, reporting), 6 clients fills roughly 25 billable hours per week.
Common tools include Buffer or Hootsuite ($50–$100/mo), Canva Pro ($13/mo), analytics tools, stock photo subscriptions, and potentially scheduling tools for TikTok or YouTube. Budget $2,000–$4,000/year for tools.
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Disclaimer
This calculator provides estimates for planning purposes only. Your actual tax obligations and expenses depend on your jurisdiction, deductions, and individual circumstances. Consult a tax professional for personalized advice.